Given the technical nature of the content, our priority was to make it easy to navigate. We collaborated to establish a clear hierarchy and to translate specific processes and data into infographics and tables.
One of the challenges of this project was the fact that, while having a consistent voice and visual style, the brand did not have a codified identity. This factor gave me the liberty to create some new graphic elements and languages that are now included in the Brand Guide, a project I worked on following the eBook.
One of the challenges of this project was the fact that, while having a consistent voice and visual style, the brand did not have a codified identity. This factor gave me the liberty to create some new graphic elements and languages that are now included in the Brand Guide, a project I worked on following the eBook.
